Joystiq

Sierra says it's ramping up new IPs and isn't afraid of the risk. They'll be developing new games in the RTS, open world (sandbox), FPS and kids genres. Speaking with GI.biz, Sierra's Pres. Martin Temblay says they're going to compete with the big guys -- we assume he means EA and Ubisoft -- and going after the console world. He says, "We will surprise a lot of people because our commitment to quality is absolutely there, and we're taking a real step forward in terms of the balance of licensed titles, original IP and strong sequels."

It's an interesting time for Sierra to step up their PR efforts and show off a little -- which was apparently a mandate from parent company Vivendi. Despite having some solid titles in recent years (with no insane breakouts mind you), we can't help but hear Sierra and still instantly think about the adventure genre glory days with Roberta Williams and Al Lowe (we miss them both). If Sierra really wants to change, they might want to start with their name. Or else we're going to keep expecting the return of King's Quest or the real Leisure Suit Larry.